Sparrow Wine Company
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Armando Luis
Armando has been in the alcoholic beverage industry since age 17 when his parents bought the original store on Washington Street in 1977. He took over the family business in 1986 and is one of the most experienced and respected retailers in New Jersey. He is the president of the company and is in charge of sales and marketing. Armando has traveled extensively throughout the wine world and has befriended many of the most legendary personalities in the industry along the way. He has tasted tens of thousands of wines, spirits and beers and is never afraid to promote new products and ideas, always with a sense of value in mind.
Javier Martinez
Wine Director
Javier became interested in wine after taking an introductory course while still at Lehigh University, where he graduated with a degree in business. After a successful seven year finance career, he decided to pursue his passion for wine on a full time basis and joined the Sparrow team in May of 2008. After a number of positions of increasing responsibility, he is now the Wine Director and General Manager.
Javier currently holds the Wine & Spirits Education Trust Advanced Certification from the International Wine Center in Manhattan. In addition to his studies, wine trips to Italy, Spain, Argentina, Napa Valley, Sonoma, Oregon, and the California Central Coast have broadened his perspective and palate. Javier is committed to expanding his knowledge while always maintaining a fun, non-pretentious approach to wine.
Laz Luis
Beer Director
Lazaro Luis is our principle beer buyer and has virtually single handedly created one of NJ's finest retail craft beer departments with a multitude of styles and an unmatched representation of the world's finest, newest, and most interesting brews. His personal preference is for fresh unfiltered IPA's but he has an appreciation for all quality beer, whether it's seasonal, refreshing session ales or those that are complex and adventurous. Laz is going to college for Business Management while also traveling the country to visit breweries so as to expand his knowledge and stay current on this dynamic, exciting field. He is always happy to help you in person or reach out to him personally with any question at
Julio Hernandez
Senior Assistant Wine Director
Easily considered one of the top wine professionals in the United States, Julio has brought a level of sophistication and precision to every aspect of the wine world he has been involved in. To Julio, it is the constant change of wine that drives him. "Every different region, each changing vintage, even as the winery adjusts their vinification practices. It is the constant evolution of wine that fuels my passion." When not immersed in wine, Julio travels, cooks and spends time with his lovely family in Rockland & Orange Counties, NY.
Franchesca Sinning
Assistant Wine Director
Franchesca joined the Sparrow Team in 2011 as a cashier with intentions of staying temporarily after leaving her job of 6 years as a receptionist due to Hurricane Irene.
Two years into the business, she was given the role as Head Cashier and later promoted to Assistant Store Manager. Franchesca enrolled in the International Wine Center in September of 2014, earning her Wine and Spirit Education Trust Intermediate Certification in December. Franchesca is passionate about art, creativity, and the interplay of aesthetic sensibilities with wine and craft beer appreciation.  She is always more than happy to assist you and make your shopping experience fun and unforgettable.

Ramiro Lopez
Store Manager
Ramiro joined Sparrow in 2001 in an entry-level position as a stock person. Over time he showed a capacity for hard work and reliability that earned him promotions to positions of increasing responsibility. He is now the Floor Operations Manager at our Shipyard location and Assistant Spirits Buyer. As one of our longest serving employees, Ramiro is one of our most valued team members. If its in the store, he knows where it is just ask him and he will be happy to help!