History The company was founded during prohibition in 1922 as Sparrow Cigar Company in bustling downtown Hoboken. By the start of the war the store had become one of the leading tobacco retailers in the state and had expanded into liquor. We still run into old timers with stories of how, during World War II, the lines into the store used to go around city hall, two blocks away, because it was the only place in town to buy cigarettes. The Luis family bought the store in 1977, by which time liquor was the bigger part of our business. When son Armando took over the operation in 1986 the emphasis shifted to fine wine and we joined the pioneering Wine Source group, the leading retailers in New Jersey during the 70's and 80's. During the 90's the store was acclaimed as one of the finest wine shops in greater New York by major wine and food publications. In 1999 we opened our flagship store on the renovated Hoboken waterfront, with 6000 square feet and a beautiful view of Manhattan. Today we remain one of the leading wine and spirit merchants in New Jersey. We look to the future with great anticipation and the commitment to continue to provide our customers with the highest level of service and the best and most exciting wines and spirits from all corners of the globe.